7:11 PM

In a recent Yahoo article I discovered that the Chicago White Sox next year will start their home games at 7:11 PM. This comes from a new endorsement deal that the Baseball team has entered into with the 7-Eleven corporation.
According to the article the games generally start at 7:07 PM, so this is not much of a difference. Frankly, I think this idea is ridiculous.
Discuss.